City of Ottawa is launching a advertising and marketing marketing campaign to teach cyclists on the purple revert experience, and why it’s important to remain stopped on the three yellow dots at an intersection until the sunshine turns inexperienced.
New “Yellow Dot” indicators is perhaps put in at extreme bike proprietor amount intersections and the place multi-use pathways intersect with signalized intersections to remind people to remain on the yellow dots to activate the inexperienced delicate. Employees might also prepare cubicles at group events and be stationed at intersections to teach cyclists.
The model new coaching advertising and marketing marketing campaign comes months after council deferred a motion from Coun. Jeff Leiper to eradicate purple reverts, moreover referred to as “revert purple”, which some say is dangerous for cyclists. The transportation committee directed staff to develop and implement an consciousness advertising and marketing marketing campaign to teach and inform cyclists and drivers on the purple revert operate and the way in which it really works, along with sensors and timing.
A purple revert occurs when a car journeys a sensor at an intersection, leading to a website guests delicate change.
Sooner than the sunshine changes, the sensor does a closing look at to ensure there’s nonetheless a automotive or bike on the censor. If there could also be, the sunshine turns inexperienced. If not, the sunshine stays purple and the crossing avenue returns to a inexperienced delicate after 5 seconds.
In a memo to council, staff say the Biking Safety Consciousness Program, in collaboration with Safer Roads Ottawa, will lead the outreach and coaching advertising and marketing marketing campaign.
“The advertising and marketing marketing campaign serves to inform all freeway prospects, primarily specializing in cyclists, about why you have to to remain on the intersection stop line at a location highlighted by three yellow dots until the inexperienced signal is activated,” talked about the memo from Website guests Suppliers Director Phil Landry and Transportation Planning Director Vivi Chi.
“Information on sensors and signal timing, and on strategies to soundly and legally enter an intersection on a bicycle, are moreover part of the advertising and marketing marketing campaign.”
Employees is perhaps at intersections by the summer time season and early fall to teach cyclists on the yellow dots, and current the place people ought to remain until the inexperienced signal is activated.
City says the refresh of yellow dots on the pavement on the location guests indicators is ongoing.
The eternal “Yellow Dot” signage is perhaps put in from mid-July until the first week of August. The locations embrace Colonel By Drive on the Campus Station, Albert Avenue south of Commissioner Avenue, Alta Vista Drive at Hospital Hyperlink Avenue, Gross sales house Avenue on the Warfare Museum Entry, Carling Avenue on the NAC bike path and Carling Avenue west of Preston Avenue, and Clegg Avenue at Colonel By Drive.
